What is A Double Sided LED Screen

In an increasingly competitive digital advertising industry, audience reach usually means putting up multiple LED screens in high-traffic areas. The more billboards and the bigger they are, the more viewers they attract. Some even install 3D or transparent LED displays to up the ante.

However, a new favorite among advertisers is double-sided LED screens. As the name suggests, this type of LED display has two sides independent of one another. While flexible LED screens offer the same 360-degree display, they can’t show two different contents simultaneously as double-faced screens can. This makes the latter favorable for advertisers as they can show two contents without needing space for two screens.

Main Features

Double-faced

One of the most obvious features of double-sided LED displays is their ability to show to screens simultaneously. This type of display can’t be too big and is usually made of a single LED module/cabinet. While the two displays share a single LED control card, they can still show two different contents by partition control.

Because of the two displays, double-sided LED screens effectively disseminate information, especially in locations with two-way foot traffic, front and back. For instance, transport hubs can use dual screens to flash the same information on either screen for passengers walking back and forth. Similarly, advertisers can use one side of the display for product photos and the other for relevant information

Lightweight Build

While it’s easy to assume that double-sided screens are just two ordinary LED cabinets placed back to back, the two modules are actually contained in a single cabinet. This gives them a thin and lightweight build, often measuring just 250mm thick and weighing around 25kg. It also allows for easy transportation and assembly.

Plug and Play

The LED control cards used in double-sided LED screens are typically plug-and-play, which means you can simply plug a USB directly into the display to upload content. Some screens have an integrated media player and local storage that allow any media type to be displayed. This also makes updating your content easier.

Flexible Installation

Like your typical LED display, double-sided displays offer various installation options for every need. The most common is the standing installation typically found in malls. Another popular installation method is hanging the display from the ceiling. This is typically used in airports and transport hubs to allow people walking from all directions to see the same information like schedules or important announcements.

Advantages of A Double Sided Screen

Dual Display

Double-sided LED screens allow you to play two similar or different contents on two screens simultaneously. Not only does this pique viewers’ interest, but it’s also like hitting two birds with one stone. Having two high-definition LED screens back to back gives you more advertising space and audience reach.

Space Utilization

For advertisers with limited space such as in narrow alleyways, double-sided LED screens are an effective way to get two advertising slots for the size of one. Using two-faced LED screens could be beneficial if you’re marketing one product but have multiple related contents prepared. This could help maintain the flow of the content’s narrative.

High Engagement

Double the screen means double the reach. Two-faced LED displays can target viewers walking from either direction, especially in high-foot traffic areas such as sidewalks and hallways. A high engagement rate could lead to a higher brand awareness and possibly, to increased sales.

Types of Double-Sided LED Screens

Double-sided LED screens come in various types and styles like the typical LED screens. Below are four of the most common types you’ll see in the market:

Double-Sided Front-Opening

Double-sided front-opening LED screens feature two LED modules placed back-to-back that can be opened in the front like a briefcase. While this door-like design protects the internal components and makes them weatherproof, the use of two separate cabinets makes them thick and heavy.

Pros Cons
Excellent weatherproofing Thick and heavy
Easy access for maintenance Cabinet may need additional support
Choice of steel or aluminum cabinet
Great for outdoor installations

Double-Sided Full-Front

Double-sided full-front LED displays were designed to address the issues in front-opening displays. Rather than using two separate cabinets, full-front displays use a single cabinet with an LED module on either side. This makes them thinner and lighter than front-opening displays. With the internal components completely enclosed in the frame, full-front displays offer better weatherproofing and durability than front-opening displays. However, this design also makes installation and maintenance more complicated.

Some full-front LED screens have screws in the front that attach them to the cabinet, while others are magnetized and require a suction tool to be disassembled.

Pros Cons
Better weatherproofing than front-opening displays More expensive
Thinner and lighter Complicated installation and maintenance
Front maintenance – ideal for limited spaces Requires more heat-dissipating components
Great for outdoor installations

Double-Sided Ultra-Slim

Double-sided ultra-slim LED displays are typically around 250mm thick. They are usually made of aluminum cabinets for a lightweight build, making transporting and assembly hassle-free. However, this slim profile is not suitable for outdoor use.

Pros Cons
Lightweight Limited to indoor installations
Minimal maintenance space needed Lower durability than other types
Wireless design
Choice of steel or aluminum cabinet

Double-Sided Transparent

Double-sided transparent LED screens offer a unique visual experience for the viewers. This type of display is made up of two transparent LED screens overlaid with each other. Just like an ordinary transparent display, they have a glass layer that lets light pass through, creating the illusion that the image is floating. While the resulting display may be intriguing, it could also be confusing when the content is not properly designed.

Pros Cons
Unique viewing experience Displayed content can be dizzying
Customizable Expensive
Increased interest Limited size options

Applications

The novelty brought by double-sided LED displays can be put to good use, especially with the increased audience engagement.

Advertising

Double-sided LED screens are most beneficial for advertisers looking for new ways to market their products and services. With two screens able to display two different contents simultaneously, advertisers can develop a narrative and encourage viewers to engage with their content. Not only are they reaching twice as many audiences, they’re also increasing brand recall.

Public Transport

Hanging double-sided LED screens can be used in transport hubs and airports where people walk from all directions. With the same information shown on either face, passengers won’t have to walk back to read their flight details.

Exhibitions

Double-sided LED screens can be used in art exhibitions to display information about the artworks and artists within a limited space. One side could flash the narrative behind the artwork, while the other could feature a short biography of the artist. They can also be programmed to match the theme of the exhibition.

Public Utilities

A double-sided LED screen can help disseminate information to a wider audience in large public spaces such as parks and stadiums. The increased coverage can effectively relay important announcements to more audiences.

Final Thoughts

Double-sided LED screens are a great way to maximize your limited space. Having your content displayed on two sides not only increases brand awareness but also helps you relay more information. It also encourages you to be more creative in your content by allowing simultaneous displaying of two different media. 

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